Dec 15 2025

Stellantis’ recently appointed CEO has outlined a renewed focus on aggressive sales growth to regain lost market share in key global regions. Instead of strict cost-cutting, the company is prioritising volume expansion, dealer support, and refreshed models to appeal to consumers amid intensifying competition.

The strategy signals a shift from recent profit-centric policies to a growth-oriented approach, accepting narrower margins in the short term to strengthen long-term positioning. Executives said the plan involves targeted pricing, enhanced customer incentives, and product launches aligned with regional demand patterns.