May 10 2024

In a bold move to combat a nearly triple-digit days' supply, Nissan has announced a groundbreaking sales strategy for its 2024 model year vehicles. The Japanese automaker is allowing its dealers to advertise these vehicles below invoice, aiming to spur sales and clear inventory.

Facing stiff competition and challenges exacerbated by the global pandemic, Nissan hopes this new approach will invigorate sales and reposition the brand in the market. By offering dealers the freedom to advertise below invoice, Nissan aims to attract more customers and rejuvenate interest in its latest models.

This strategy is a departure from conventional approaches and underscores Nissan's commitment to revitalizing its sales performance. With this move, Nissan is not only providing dealers with a competitive edge but also signaling a bold new direction for the company in the highly competitive automotive market.