Toyota Is Working on CASE Strategy And Have Wild Plans For Future

CASE (Connected, Autonomous Driving, Sharing Service, Electrification) which indicated how the next generation automobile industry should be. Automobile manufacturers all over the world are increasingly using word CASE in their business strategy and development competition in each field is intensifying.

This industry trend is no exception for Toyota, which is aiming to transform their company into Mobility Company. During the meeting at the financial result presentation at the fiscal year ending, The vice president of the country Koji Kobayashi stated that the research expenses for the CASE is less than 40% (total), Based on this statement it is estimated that 500 billion yen will be invested in this project.

CASE, which will revolutionized the way cars are used and their concept, will continue to increase their attention. Therefore I summarized the efforts of Toyota for the Project of CASE.